When it comes to today's PR world, it's all about the buzz. That particularly viral kind of word of mouth marketing that means big brand recognition and even bigger sales.

But, how do you build that buzz? How do you keep it going? How do you transition a PR campaign from traditional media to new media? And, how do you convince clients that all this tweeting and texting and typing is totally worth it? These are just a few of the topics we'll be covering at our latest Girls in Tech LA panel -- The Buzz: PR & Marketing 3.0.

The panel kicks off at 7, followed by cocktails and plenty of time to enjoy them. There will also be a full bar menu. And, we're very excited to be hosting this event at Hollywood hot spot H.Wood.

According to Citysearch, "this small, plush hideout has a loungey vibe with brown leather couches and low-lit vintage chandeliers. Inside the 1920s-esque bar and lounge, the see and be seen and celeb crowd plays chess on boards strewn on tables, shakes their hips on the upstairs dance floor, and snacks on upscale comfort food."

Speakers include:

Rynda Laurel (@rynda) (moderator)- Rynda is currently managing International Strategy for AF83 (Paris/San Francisco), Bearstech (Paris).  . She is involved in coordinating and participating in numerous events and panels including:  Twestival, Digital LA, Girls In Tech, Live Earth FAIRfund, Social Media Club, Tedx Soma, Musi2K, and French by South West.  She also is developing a socially conscious marketing company for Green/Eco, charity and community driven projects.

Nicole Jordan (@nicolejordan) - With MobileRoadie.com, previous director of PR and Communications at the Rubicon Project, PR Consultant at Clearstone Venture Partners and ThisNext.

Amanda Coolong (@acoolong) – Executive producer for Tech Zulu & ThisWeekin.com, Principal and Founder of Beta PR.

Andrea Scott (@AndreaAtPOM) - Manager of Interactive Marketing for POM Wonderful

Christine Kirk (@luxuryprgal) - Social Media Marketing Consultant/Founder at Social Muse Communications and PR Manager at Girls in Tech LA. Previous work includes Online Communications Director at Murphy O'Brien, Senior Account Executive at Murphy O'Brien, Account Executive at Zeno Group and more.

Babette Pepaj (@Bakespace)  - founder/CEO of BakeSpace.com, the world's first food-themed social network and 2009 Weby Nominee for "Best Social Network" She is also founder of TECHmunch and publisher of the Daily Bite.  Brands she has worked with include Kitchen Aid, ABC, Sara Lee, Kodak, McCormik, Reynolds, Universal, Sony Pictures and Fox Searchlight.

Heather Meeker (@HeatherMeeker) -Director of Marketing and PR at Whrrl. Previous prestigious roles include: Manager of of Consumer Technology Practice at Burston-Marsteller, PR Manager at Yahoo, and Senior Consultant for Pfizer.